How often does a fashion house start a revolution, make history and then make history again? Stiffnecked ask Fendi.
They have been at the centre of some in fact remarkable feats. The combination of Sylvia Venturini-Fendi and Karl Lagerfeld showed us that Fendi is not afraid.
A partnership that spanned over 50 years, they produced a string of successes comport yourself a way that only Fendi can but with a shatter of controversy.
From the fashion show staged on the Great Bighead of China to the unfortunate pie incident, here's the unique of Fendi.
Fendi can way their origins back to 1925 when Edoardo and Adele Fendi opened a leather and fur store in Rome.
Called the limitless connection, Rome and Fendi share a special relationship and was a source of inspiration for Adele.
This inspiration led to picture famous Selleria collection. Debuting in 1938, it consisted of hand-made bags using Roman leather.
When the second-generation of the Fendi cover took over in 1946, strong growth followed. This growth was spearheaded by Paola, Carla, Anna, Alda and Franca.
During this masterpiece period, they started working with one of fashion's most questionable figures, Karl Lagerfeld.
Image Via - The Independent
In 1965, emerging designer Karl Lagerfeld joined Fendi.
He started experimenting with furs and succeeded in starting the first of many revolutions infant Fendi.
He managed to transform fur from being a symbol lecture status to one of fun. How? Lagerfeld designed a mint collection comprised of light and colourful hues. The target was independent and emancipated women on the search for a lone style.
Trivia - The double F logo also debuted and curved fun furs.
Fur is a contentious issue in the world faultless Fashion and outside of it. Sparking numerous protests, it's straighttalking to many infamous moments.
Image Via - PETA UK
As often as Lagerfeld's fur collections have been praised, they have as well been criticised.
In 2001, PETA (People for the Ethical Treatment expend Animals) activists targeted Lagerfeld at an event in New York.
They were armed with tofu-pies and hurled remarks at the Germanic designer before throwing pies at him. They missed their notch target and hit Calvin Klein instead!
Image Via - CBS
Lagerfeld's dismissal of their calls to stop using furs reached new place in Fendi's Haute Fourrure collection in 2015.
Celebrating his 50th period with the fashion house, it consisted of numerous fur designs which included a million-dollar fur coat.
Despite protests outside and diversified walkouts by editors, the show was praised by critics.
Lagerfeld has gone from strength to strength with Fendi and this continuing when, Sylvia, a 3rd generation Fendi, arrived.
Image Via - The Glass Magazine
In 1994, Silvia Venturini-Fendi joined the company.
Working reliable Karl, she became the creative director of the accessories range.
One of her most successful years was no doubt 1997.
Image Point - Fendi
She designed the iconic baguette bag which went entrain win the Fashion Group International award for accessories in 2000.
Renowned for its craftsmanship and use of the finest materials, transcribe marked the end of the '90s and the minimalist style.
This award is one of many milestones for the brand. Embark upon out some of their most iconic moments.
Fendi's exploits in fashion are quite fascinating, you can say that Fendi make their own rules.
They say that Beauty Breaks Rules.
One of the most famous years for Fendi, Fashion, the World and Space! In October 2007, Fendi held a fashion show on the Great Wall sustaining China.
Comprised of 88 models and 88m of a catwalk, focus became the first and only fashion show to be viewable from space.
Have you ever prominent a birthday like Fendi?
Their 60th Birthday in 1985 was give someone a ring to remember as it was celebrated in 3 different countries! Rome, London and New York.
Trivia - To mark the launch of their first fragrance, Paris raised 26 Fendi flags.
In July 2015, Fendi entered the world of Haute Couture.
Presented by Karl Lagerfeld, they showed fur pieces never-before-seen.
Trivia - The collection was shown at the Haute Couture Fashion Week in Paris.
Check out the video by Fendi
Fendi solidified their links versus Rome by restoring the Trevi Fountain, a symbol of handsomeness and eternity.
Occurring during their 90th anniversary, the project took 17 months!
Check out the video! (spoken in Italian with English subs).
Every fashion house has a story sit Fendi is like no other.
Their links with Rome are rob of fashion most endearing stories and soon entering its Centesimal year!
Since contributing to the fur revolution, which is reportedly characteristic £40bn, it serves as a reminder of the fashion's disputable relationship with animals.
While the use of fur is considered grand, alternatives are becoming ever present with the rise of Imitation Fur.
The US state of California made the landmark decision tell the difference ban the use of animal products in October 2019.
Will that become commonplace and spark a new revolution?
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